Hyundai Department Store, the first department store to put a marketing copywriting AI system to practice ✍🏻
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Today’s customer case is about Hyundai Department Store, which build an AI copywriting system “Lewis” using HyperCLOVA AI, NAVER’s hyper-scale AI.
Hyundai Department Store’s AI system “Lewis” made headlines when it reduced copywriting turnaround from an average of 2 weeks to 3 hours! Take a quick look at how an AI, with HyperCLOVA at its center, changed the “way of work” at Hyundai Department Store!
“Hyundai Department Store” builds an copywriting system “Lewis” based on HyperCLOVA
1. Hyundai Department Store were the first department store to put a marketing AI system into practice.
They built an AI copywriting system “Lewis” based on HyperCLOVA, and are actively using it to write marketing text, such as copies, promotional blurbs, etc.
2. It reduced copywriting turnaround from an average of 2 weeks to 3 hours.
Traditionally, copywriting for an ad would take about 2 weeks, including pitching the idea, communicating with external copywriters, etc.
However, with the use of “Lewis” AI, this time was reduced from about 2 weeks to 3 hours, which greatly improved work efficiency. The idea behind developing Lewis was also to streamline copywriting. By adopting AI copywriting, we hoped to reduce the amount of time spent on that task and free up our employees for more creative work.
3. It enables nuanced writing.
“Just because it’s a copy from an AI doesn’t mean it’s boring.”
It can create emotional and creative writing for the target age group. That’s the reason they chose NAVER’s HyperCLOVA model. It was a learning model that understood Korean well, and delivered it naturally, not awkwardly. Hyundai Department Store heard that it was trained with 6500 times more Korean data than other AI services, and they think that made a big difference in the quality of the results in the end.
We have plans to further develop it into an e-commerce version with product details, banner ads, etc.
Hyundai Department Store is the first in the department store industry to adopt an AI system to improve copywriting efficiency by 200%! It’s great to see that HyperCLOVA has proven to be an effective writing tool.
Lewis will continue to work with CLOVA Studio to improve work efficiency and create endearing phrases. Stay tuned for more from Lewis of Hyundai Department Store!
